Why has "women's issues" always been put on the back burner?

Have you ever felt this way while working on site?

"The size doesn't fit, but it can't be helped."

"It's normal in this industry not to have women's sizes."

"I can put up with it, so I won't make an issue of it."

Construction, manufacturing, agriculture, forestry, and fisheries—

In male-dominated workplaces, the working environment and tools have long been designed to "male standards." Workwear is one such example. Even when women's options are available, choices are limited, and in reality, most women compromise with unisex options. Even if something felt off, there weren't many opportunities to voice it.

But is that discomfort really "something that can't be helped"?

Poorly fitting sizes can diminish concentration, and enduring restricted movement affects work quality and safety. Yet, the reality is that these issues have been sidelined "because they're women" or "because they're a minority."

Koai didn't want to overlook that subtle discomfort.

Women working on site are not special. They are professionals who take responsibility daily, hone their skills, and support the workplace. Despite this, only their working environment has been left behind. We questioned this situation.

It's not that "there are no women's options," but rather that "it hasn't been considered."

When we reframe it this way, we believe that the standards of the workplace can still be updated.

Koai is not a brand with perfect answers.

However, we want to be a presence that names and confronts the discomfort felt by women working on site, and gradually changes things.

Noticing this discomfort.

That itself might be the first step to updating the workplace.