Why Koai was born
Many women working on site
face their jobs while dealing with a sense of discomfort such as ill-fitting clothes, concerns about their silhouette, or a lack of options.
Workwear is often designed to be unisex,
and it has become the norm for women to simply "make do" with it.
Has clothing, which is supposed to help us focus on our work,
become a series of small compromises?
Koai was born from these subtle discomforts that often go unvoiced.
Koai's Core Values
What we value is the "strength to enjoy our work."
There will be tough times, and things will get dirty.
Still, creating is fun.
That's why we want to deliver clothing that truly supports that feeling.
"Enjoy the challenge."
Workplaces and work styles are gradually changing.
We believe that clothing, too, should be something that adapts to these changes.
Work in a way that is true to yourself
Don't let functionality overshadow individuality.
We want to offer choices that allow you to be yourself, even at work.
Expanding possibilities
I want to be a presence that creates such small triggers,
making people feel more positive when they change their clothes.
It is not a completed brand.
Koai does not consider itself a finished brand from the start.
What you experience when wearing our products, working in them, and how you feel.
Each one of those experiences provides a hint for our next product.
"It would be better if it were a little more like this."
"This part was helpful."
"I want this size."
These voices are the most important information for us.
A brand that grows with its customers
Koai is not a brand that is completed by the creators alone; it is a brand that is run by professionals in the field.
We want to be a brand that grows with you.
We welcome your candid opinions, including not only good points but also areas for improvement.
Based on your feedback, we will gradually and steadily make updates.
Your voice will be the next winning design.
Koai is a brand that supports the "now" of women working in the field and empowers them to live more freely "from now on."
Please share your thoughts with us.
Your voice will help create Koai's next garment.
Let's transform workplaces into spaces where women can shine more authentically.
More Choice. Better Work.
Koai